Twitter Twerps Respond With More B.S. And Number-Gaming

I'm not going to pretend I understand everything Chris Rauschnot wrote in his belated, blathering reaction to the firestorm set off by my Las Vegas Weekly column and Chuckmonster's VegasTripping expose examining the nefarious and greedy tactics of the Twitter brothers who scammed Vegas.

I do know what's NOT in here:

* Any explanation or apology for their ham-handed and bullying practices of demanding freebies and threatening casinos and others when they're not sated.

* Any explanation as to how it is that their numbers have so stunningly plateaued in the past year if they didn't build them fraudulently rather than organically. Is there any reason why popular Tweeters with 40,000 or 50,000 robust and engaged followers would suddenly just stop gaining more people? This stuff feeds upon itself; the more people who see your stuff, the more they pass it along, the more new followers you get. It doesn't stop, it grows exponentially as you gather steam. How does it make any sense that Tweeters as popular as they claim to be and as prolific as they are would not continue to grow -- especially after that puff piece I mistakenly provided them six months ago.

* Any accounting, in the blah-blah about impressions and numbers, for the notion that just because you say something on Twitter doesn't mean anyone notices it. That is, I have about 3,450 followers right now. If I Tweet something, I don't get to pretend that all 3,450 -- if they're all real people anyway -- read it. This is where data from Twitter is dicey, because it's a whitewater river flowing by. Engagement is far more important than "impressions," especially since it seems clear that the vast number of followers of @24k and @VegasBill are not real people anyway. There are a lot of Twitter engagement assessment tools out there that folks like The Twerps take as gospel but which have never been independently evaluated by statisticians or other credible figures. But they fail the common-sense test, just as Chris' claim that he was only fishing for birthday Tweets for his dear brother is an idiotic suggestion that no thinking person would accept.

As I -- and Chuck! -- have said, my greatest talents don't lie in the technological realm. I am, however, an expert on the English language and just want to note that this passage...

To say that Tweets from 24k or VegasBiLL spur little to no action, do not know the analytics behind what they can do, especially when dealing with positive or highly relevant information to the followers and network. According to TweetReach, a service that analyzes reach and impressions on Twitter, is as Brian Solis says, ". an essential part of any digital influence program.

...is the mark of an illiterate man.

Chris goes on about YouTube and how a couple of his videos enjoyed very large viewerships. Terrific. No way of knowing if maybe some major celebrity site picked it up, which would be a lark and not a trend. What I do know is that he has 765 videos in his YouTube channel, Gershwin9, and a whopping 14 comments.


Chris can talk and talk and talk about the long tail and boast using non-credible metrics for engagement, but the fact is that he's got 50,000 or so followers and only ... FOUR of them have gone to watch this video posted three days ago?!?


Come on, dude. Give it up. You're a phony. Case closed.

P.S. It is endlessly funny that Cody has altered his Twitter name from VegasBill to VegasBiLL and that he and Rauschnot have started using that in casual writing as well as on Twitter. They did that, of course, to differentiate from @VegasBilll, the hilarious parody account that in just nine tweets cut to the quick of what's wrong with these poseurs. I also love that, following on @EricWhitaker's suggestion, the parody account is now @VegasBilLL.