This Week's LVW Col: The Art of Provoking

My columns are frequently inspired by readers and listeners. You'll write, "Hey, check this out," and I do. This time around, though, my reaction was the exact opposite of the reader who wanted me to take notice. Hopefully that's OK, too. Keep the thoughts coming, anyhow. Here's this week's piece. -Steve

The art of provoking
The LED installation at Aria is the best evidence that CityCenter dares to be different

By STEVE FRIESS

"It's important to stay clean on all levels."
"Overeating should be criminal."
"If you live simply, there is nothing to worry about."

Quite a set of adages, no? The sort of thing a priest might use for the basis of his Sunday sermon or that attendees at a recovery meeting might utter.

But no. These and some 200 other truisms greet visitors retrieving their vehicles from the subterranean valet car pick-up at Las Vegas' newest, most expensive hotel-casino, Aria at CityCenter. On purpose. Paid for by ... Las Vegas' newest, most expensive hotel-casino, Aria at CityCenter!

That's a long, long way from "What Happens Here, Stays Here," huh?

Oh, and I love it. I just can't figure out for the life of me where MGM Mirage got the guts to do it.

Read the rest at LasVegasWeekly.Com

Photo by Steve Marcus